How to Establish a Photography Business
Oh man, is any business easy?
Nooo way!!!
Saying this after spending over $25,000 in business, learning continuously, and working super hard by every single day from last two years~
To establish your business, you have to market yourself, brand yourself, and provide the best experience to your clients so that they leave your steps as happy clients and become returning customers.
What I did in my slow photography season?
Well, I did re-branding to my whole business and have been working day and night to polish my website with its content, videos, behind the scenes, new logo designing, SEO, meta tags, speed testing, and using cohesive fonts and color palette which represent my personality.
I think incorporating my personality is very important in my business. As I am a calm and peaceful person in nature and stay patient in most of the situations!! I like nature color palette with teal and melon orange tones. So, I have used those colors as I love the softness of these two tones and they go very well together.
re-branding my business by polishing my website's content, videos, behind the scenes, new logo designing, SEO, meta tags, speed testing, and using cohesive font colors
How to setup goals in business and marketing?
I have set my goals for this year to provide the best of the experience to my clients and be one of the best family photographer in my area who provides great imagery with art to display at client's homes. From this year, I am offering great products such as wall art, canvas gallery, flush mount albums, and wooden frames for their beautiful homes :) Offering great products to my clients and working with my ideal clients through Facebook targeting (marketing) is my goal of this year.
Offering great products to my clients and working with my ideal clients through Facebook targeting (marketing) is my goal of this year.
Offering Photography Workshops
Okay, I haven't forgotten about offering new workshops to my students!! There are many exciting things coming your way.. You can name it. There are lighting workshop, phone and camera creative workshops, editing workshops, posing and composition workshops, outdoor lighting conditions and indoor studio lighting workshops etc.
One more announcement:
Sidiaz Photography will be offering proposal, engagement, and wedding photoshoots in 2020. :) Yaayy!! Can't wait for the exciting year 2020 ahead!
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